When it comes to utilizing social network as a tool to advance your professional career, LinkedIn is at the top of the list and incomparable to any other social network when it comes to business. The thing that makes LinkedIn so interesting is that even though it’s not all about having vocational skills, it’s much deeper than just being social. However, it can serve as a good platform for individuals who wish to establish new business relationships. On LinkedIn, millions of people find opportunities every day. Many businesses have used the website to get qualified candidates in positions they needed to fill.
Statistics demonstrate that the professional world cannot deny the value that LinkedIn provides to their businesses, especially small businesses. The reason being is that ultimately, new business connections equate to new professional ventures. New ventures, lead to more chances to improve profits and revenues. That’s why when a professional seeks to leverage the power of LinkedIn, it pays to become aware of LinkedIn pros and cons.
Let’s have a look at what advantages we have. Here’s a quick summary of LinkedIn advantages:
- Improve SEO Profile For Your Business
- Cost-Effective Networking Path
- Simple Way To Keep Up With A Given Industry
- Get Valuable Data On Your Target Demographic
- Platform To Provide Niche Expertise
- Establish Credibility Fast
- Enhances Visibility
- Professional Environment
Let’s have a look at each one of them below.
Oh, by the way, here’s some inspirational video about LinkedIn from Gary Vaynerchuk, I’d recommend you watch this before reading further.
Improve SEO Profile For Your Business
One of the best Linkedin advantages you stand to gain is an improved SEO profile. Search engines use 200 different factors of a site and business to determine its relevance. If a search engine regards a site as being relevant, it will gain more exposure. This can prove to be especially beneficial to small businesses. In some instances, search engines will evaluate the value of a given piece of content. In determining that value, they evaluate, how often it’s being shared by others. Through LinkedIn, professionals get the opportunities to hit this key factor. They can use LinkedIn to produce content, which subsequently gets shared on its platform. From its platform, this content can also be shared through other social sites such as Twitter and Facebook. As such, by posting content through LinkedIn you can improve your expose and thus, improve your SEO profile for your business.back to menu ↑
Cost-Effective Networking Path
Sites like Indeed and Snag jobs charge a large fee for employers to connect with potential candidates. But, people who have a very tight budget can use LinkedIn as a cost-effective venture to get new candidates. In fact, LinkedIn for Business gives users the ability to create a free account. With this free account, professionals can use it to build their professional identity as well as to build a network. Free accounts also have the ability to request 5 introductions all at once. And, when professionals get comfortable with the idea of getting a premium account, the expenses associated with that could less than $500 a year. This makes LinkedIn one of the most cost-effective ways for professionals to connect with other professionals.back to menu ↑
Simple Way To Keep Up With A Given Industry
Regardless if a small business owner wants to stay up to date with the latest information surrounding products that they resell, or just stay up to date with the changing needs of people surrounding a specific subject, LinkedIn can help you to stay in the loop. Once you sign up you will be able to see upcoming trends and ideas that many people are talking about. And, LinkedIn gives you the opportunity to join the conversation in which, like-minded people share their experiences or give advice.back to menu ↑
Get Valuable Data On Your Target Demographic
If you are a job employer you will love LinkedIn. In order for you to get the best candidate your company needs, you have to gather data on your target demographic. This is the basics of any business venture. This social site will give you data surrounding the kind of people that you want. You can use this data to connect with potential business partners, hire new employees, and subsequently minimize overhead expenses.back to menu ↑
Platform To Provide Niche Expertise
People have a tendency of gravitating towards someone they consider to be an expert in their niche. The reason being is that people have grown to become aware of the fact that the internet is packed with misinformation. So, they gravitate to people who have expert, accurate data to share. The answers program feature of LinkedIn for Business gives everyone the chance to showcase their expertise within their respecting industry. And, best of all you can accomplish this without having to create a site. This, in turn, will help to improve your credibility which is crucial in a world where misinformation is rampant.back to menu ↑
Establish Credibility Fast
On most social networks, it takes months, if not years for individuals to establish credibility and become an influential expert in their niche. With this social site, partners and customers can provide testimonials for your activities. This feature enables businesses and individuals to look good. relatively fast. Because once people start leaving good testimonials, it can have a snowball effect in terms of the level of interest people will show on your profile. Best of all, business contacts can be provided in addition to this data. Meaning, whenever someone sees a good testimonial or identify a skill that’s needed for a project of which you possess, they can quickly connect with you to start the project.back to menu ↑
With an abundance of content on the internet, many sites, professionals, and businesses struggle to gain visibility. LinkedIn for Business is the perfect way for professionals to gain visibility online. Even in cases where you may just want to get a job, by signing up for this platform you will quickly come to learn that by simply having an active, optimized account, you will get jobs much easier. In addition to this, it’s also worth noting that the platform enables its users to alter their privacy settings to ensure that their data can’t get mined.back to menu ↑
One of the best LinkedIn advantages is professionalism. Unlike other social platforms, LinkedIn for Business is not the type of platform where you will see videos of dogs or political memes and outrageous comments. The primary focus of the network is to provide a professional experience as well as to encourage professional development. As such, it attracts a different kind of user base. This user base is primarily focused on advancing their careers by increasing their online visibility so that they can showcase their skills to potential business employers and partners. As such, new users typically enter the scene with a business-first frame of mind. As a result of this, this platform is virtually immune from some of the unprofessional and immature things you typically see on other platforms.
Let’s have a look at what disadvantages we have. Here’s a quick summary of LinkedIn disadvantages:
- Tons Of Spam Messages
- Have To Commit An Abundance Of Time
- Sale Connections
- Interactivity Level Limited In Comparison To Other Networks
- Connections Won’t Necessarily Happen In Real-Time
- Unverifiable Claims
- Premium Account Prices, Get High If You Choose To Pay Monthly
- Platform Searches Can Lead To Negative Personal Data
- Expensive Advertising Expenses
Let’s have a look at each one of them below.
Here’s a video I found when I was writing this article, the guy in the video talks a lot of true about LinkedIn, however, you have the control of your LinkedIn profile anyway. You’ll know what I mean after watching the video.back to menu ↑
Tons Of Spam Messages
One of the main LinkedIn disadvantages is spam. One of the most important things to remember is that not every message you get on this platform will be useful. When you use the platform for the first time, you will realize that many other people are doing the same things you are doing to increase their visibility. As such, from time to time you will have to filter through the spam. This in itself takes time. Many users have reported that they accidentally deleted valuable messages as a result of the influx of spam they have gotten. As such, you’ll want to practice your due diligence when it comes to ensuring that valuable messages don’t get deleted in the mix of deleting spam messages.back to menu ↑
Have To Commit An Abundance Of Time
Some people sign up for the social platform and eventually go inactive. As such, you will have to spend a vast amount of time when it comes to establishing connections, and getting conversations started. In fact, statistically speaking, you will be spending your initial time making introductions and trying to build new connections. This process can prove to be very time consuming, tedious, and may not even lead to success. However, getting a premium account, this can minimize the amount of time you have to invest initially. But, that also means that you will be making a monetary investment, to which, you may not be ready to commit.back to menu ↑
LinkedIn is filled with professionals from various niches and walks of life. Some of these professionals’ only goals are to sell you something. As such, it is common for new users to encounter sellers during their first sets of connections. Premium accounts can help you when it comes to avoiding instances like this, but it will not stop it altogether.back to menu ↑
Interactivity Level Limited In Comparison To Other Networks
If you have gotten used to Twitter and Facebook and use LinkedIn for the first time, you are in for a surprise. The level of interactions you are able to conduct are severely limited to the platform. As a result of this, you will spend more time building your profile and to make comments, and create posts. You will also come to realize that the same methods of interactions you use on Twitter and Facebook, cannot be found on this platform.back to menu ↑
Connections Won’t Necessarily Happen In Real-Time
On social network sites like Facebook which has over 1.3 billion daily active users, when you send a message, it is reasonable for you to expect a response in less than a few hours. However, you cannot make this same prediction on this platform. When it comes to establishing business connections you may come to realize that some people will not respond for a few weeks or months.back to menu ↑
This platform gives professionals the opportunity to be endorsed by others when it comes to showcasing the talents and skills they claim to possess. While an individual who just started using the site may not have many endorsements to see. What this all means is that there are no guarantees that the person you strive to connect with, is an official expertise in the niche that they claim. You will also realize that this rule also applies to you, meaning that once you start getting individual endorsements other professionals may communicate with you, yet remain cautious about your credibility.back to menu ↑
Premium Account Prices, Get High If You Choose To Pay Monthly
When it comes to getting the benefits of a business premium account, it can cost you a little less than $600. However, that’s only if you choose to purchase the subscription on an annual basis. If you break those charges down to a monthly premium plan, you will come to realize that you will pay an extra $119 at the end of the year.back to menu ↑
Platform Searches Can Lead To Negative Personal Data
Have you ever left a negative review on a site like Yelp? Have you ever made a comment on Facebook that looking back on it, you probably shouldn’t have made? LinkedIn is what’s known as a “high domain authority” site. What this means is that all individuals and content on its site will show up in online searches. As such, even though the chances that negative personal data will pop up if someone searches about your business or you specifically, it is still a good possibility that it will pop up. As such, if you have questionable content on social media or any other site about you or your businesses, you will need to address those before you make an account.back to menu ↑
Expensive Advertising Expenses
One of the best LinkedIn disadvantages is PPC expenses. If you plan to spend money on advertising on Linked In, you will be glad to know that you will be given access to what experts deem as being a “high-value audience.” But, this value comes at a price. In comparison to other social platforms, your cost-per-click will be significantly higher. As such, if the idea of spending $7-$9 per click seems like it would be too much for the type of business you operate, this platform may not be the best choice.back to menu ↑
LinkedIn Pros And Cons – Conclusion
Upon analyzing the LinkedIn pros and cons, as well as different LinkedIn disadvantages and LinkedIn advantages, individuals and business owners can determine if it would be ideal for their business. However, in general, Linked in can prove to be a powerful tool to use when it comes to increasing conversion rates, identity, and connecting with highly qualified employees, and it can help to increase sales overtime on a long-term basis. However, if you want to communicate outside of a business relationship or paraphrase, you may find other social sites like Twitter or Facebook to be a better platform.